NATIONAL vs LOCAL: The Right Architect For the Job
Should you use a national architect for the design of your franchise site, or a local one? And since most new franchisees have probably never used an architect before and may not understand entirely what it is they actually do, the question is a fair one.
FROM THE SITE GENIUS BLOG - THE RETAIL TIMES
Written by Staff June 26, 2019
What to Expect When Working With an Architect
By Melissa Dalton Jun 9, 2016
The process of working with an architect is quite fluid, with the architect donning many hats at various times, from big picture thinker to detailed project manager. That’s the value to hiring one...
Planning Your Store Layout in 7 Steps
By Meaghan Brophy on January 4, 2019
Having a deliberate store layout is important for maximizing revenue for brick-and-mortar retailers. By setting a plan, retailers can strategically direct shoppers to high-priority products and drive impulse sales.
Eight mistakes companies make when hiring an architect
January 5, 2016
Hiring an architect can be tricky. There are questions companies often don’t know to ask and qualities they don’t know to look for when choosing the right architect.
Here’s a list of the most common and potentially damaging mistakes you can make when choosing an architecture firm.
Effective branding is a powerful component of any franchise operation.
Your brand affects the level of demand — and therefore salability — of your franchise offering. A well-developed franchise drives what is important for your business.
CONSISTENCY: THE KEY TO BRANDING
April 15, 2019
When a franchisee purchases a franchise, he or she is also buying the brand. Maintaining and strengthening brand identity, though sometimes difficult, is vital to franchise success. If the brand message is not consistent between units, the message can become confusing and unclear. Continuity between units, however, allows the message to be easily understood by the target audience.